In February 2019, a consortium of three UK companies (Potato, Tiny Rebel Games and Sugar Creative) joined forces, to deliver an innovative R&D project, funded by UK Research & Innovation. Collaborating with world renowned animation studio, Aardman, Fictioneers released an innovative Wallace & Gromit interactive experience, which demonstrated innovation in storytelling (Find out more about The Big Fix Up)
When designing such an innovative real-time experience, Fictioneers realised a tool didn’t exist that enabled creative teams to design real-time stories, timelines and activities whilst integrating various supporting transmedia. So we built a bespoke software platform to power the experience: the Fictioneers platform.
Working with Aardman, we were able to support Wallace & Gromit’s first foray into augmented reality via a real-time experience. Using our Analytics tool, Aardman was able to see how players were behaving in the app, and where they were dropping off. We were able to edit in some extra new content in-live, to guide players through the story, and to help improve overall player engagement.